What happened to original thought? What happened to being innovative? What the hell is going on the interwebs these days?
First they wanted to kill the iPOD, then they wanted to kill Digg and then Facebook then... then they just wanted to kill anything that has a following. Sure, it makes news, but enough with the killers!
The latest is none other than the pay-for-content WSJ. TechCrunch is reporting that they are developing a LinkedIn killer business related social network; great idea WSJ, never hurts to set the bar high. Compound it with the fact that they want to call it WSJ Connect (how revolutionary) and that they hope that it will help boost paid subscriptions (what else?), makes the whole thing tragic.
What are they going to do? Add more features? Better UI? Safer? Make it cheaper? Have a bigger marketing budget? Yup, that would work.
WSJ are missing the point that Facebook, Twitter and LinkedIn work, precisely because they are unbranded and they actually started off as real utility for it's users. The bullshit about advertising and monetizing came later - some sooner than later, but still later. And did I mention they are all free?
Anyway we will see how this works out for the good old WSJ.
But I digress.
Enough with the killers already. That mindset is a none-starter, it's lazy and derivative and soooo uninspiring. We have so heard of it already.
As much as I don't care for Apple; at the least they know one thing - they know how to reinvent a category, design a product and market it in a way that makes it stand heads and shoulders above the competitors. Most importantly they never set out to be a Creative Killer with the iPOD or a Nokia/Motorola/Samsung/SonyEricsson/BlackBerry Killer with the iPhone. Jobs and entourage just did what they did and manage to convince a bunch of people of what they did. There!
R.I.P Originality. We hardly knew you.