
For many Americans, spam is a four-letter word for unwanted e-mail. In Hawaii, Spam is a beloved comfort food, with cans of the gelatinous pork bricks found in virtually every cupboard.
Hoping to cash in on Hawaii's love affair with the pinkish meat product, Burger King Corp. last month began offering Spam for breakfast — going head-to-head with rival McDonald's Corp., which has been featuring Spam in the islands for years.
Burger King is offering the Spam Platter — two slices of Spam nestled between white rice and scrambled eggs. The fast-food giant also offers the Croissanwich or Biscuit Sandwich with Spam.
Denise Yamauchi, Burger King managing director in Hawaii, said sales have been "very good and very promising."
"It's so popular with the locals, we wanted to cater to them," she said.
Hmmm, Spam. Lived in Hawaii way back and Spam is everywhere - bento lunch boxes, lauau's, picnics, plate lunch. Only surprise is that BK held off the Spam as long as they did til now.
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